Everything old is new again.
There was a time, not so long ago, when Standage Market Research seemed hopelessly old fashioned by employing the market research methods of the pre-computer era. Now, with the world of telephone surveys rapidly changing, we are more confident than ever that sticking to time-honored techniques works. With the rate of cell phone/wireless only households growing at a rate of almost 2.5% per year, and currently hovering somewhere around 1/3 of all American households, the reliability and validity of landline-based surveys are increasingly threatened. At Standage Market Research we resisted the trend to fully convert our phone bank to a CATI (computer assisted telephone interviewing) system, and now find that this rising tide of wireless only households has provided an entirely new market (computer-dialing to cellular telephones without prior consent is prohibited by the Telephone Consumer Protection Act of 1991).
Some unique benefits of working with Standage Market Research:
- Better Response Rates. As anyone who has ever received a call from
a typical phone bank will tell you, there is almost always a 2-to-5 second
delay before an operator is on the line, and that delay is your opportunity to
hang up! Because we use live callers, a
naturally flowing conversation begins as soon as respondents answer the phone.
- The Best of Both Worlds. We’ve been conducting interviews using paper samples, paper surveys, and hand-dialing live interviewers for over 25 years. And, this may seem odd but…we’ve finally installed a CATI system! Computers excel at randomization and complex piping of interviews, and are a more efficient way of recording sample disposition. The bottom line is, we can customize all of our methods to suit your research needs and still hand-dial your calls.
- Quality, Experienced Interviewers. Because we have always been a small, family
run business, we have unusually high employee retention for our field; some
callers have worked for us for 10 to 15 years.
Others are the children of past callers!
While we are always hiring new interviewers as well, all of them have to
abide by our one primary rule: filling
in a single piece of data that was not asked and answered by the respondent
constitutes cheating and earns an immediate dismissal. We utilize both an onsite and remote
real-time call monitoring system.